Author: admin

27 Nov by admin

Creating a marketing strategy that works

Creating a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market. Once you have created and implemented your strategy, monitor […]
27 Nov by admin

Where marketing ends, branding begins

Marketing is the set of processes and tools promoting your business. Marketing tools and strategies like logo design, color schemes, website development only scratch the surface of branding. The culture, message that pierces through all your business processes is the real branding
23 Nov by admin

A full funnel approach for brand growth

The best place to hide a dead body is on page 2 of Google. Your target audience must know your brand else, keywords and other strategies is a waste of time. Everybody love lower funnel metrics Lower funnel metrics are seen as an immediate measure of success. The Evolution of the customer journey To develop […]